Marketing Mix and the 7Ps Assignment Example | Topics and Well Written Essays - 1250 words

Marketing Mix and the 7Ps - Assignment Example The assignment "Marketing Mix and the 7P’s" talks about the marketing mix variables and components that can be controlled by a business in making an enhanced performance in the market. To begin with, there is the product in the marketing mix. The demand market appreciates the products that are produced by a firm when the products are satisfactory. As such, the organization has to factor the design of the product. This will be followed by enhancing the usefulness of the products so that they can satisfy the needs of the demands market. Similarly, the organization will have to factor the value, quality, packaging, and branding of the product. This will appeal to the market, as they demand market will feel the need to use the product. In addition to this, the business might feel the need to introduce warranties, which warrants that the products are genuine. Secondly, a business has to make a strategy that is in concern to the place and situation. Customers are likely to purchase products when the products are in convenient places. Therefore, the business has to make a strategy that includes opening both retail and wholesale stores. This reduces the proximity to products of the business. As such, it will attract a larger market share for the products. Similarly, the business could use other means in ensuring the customers have easy access to the products. For example, in today’s world, the internet is an avenue of attracting a market, since the customers can make orders via the internet.

English Heritage Essay Example | Topics and Well Written Essays - 3000 words

English Heritage - Essay Example Increase people's understanding of the past" (Who Are We 2005). The Heritage achieves these goals and objectives by implementing various standards, by acting as a national and international champion for the heritage, by giving grants for the conservation of historic buildings, monuments and landscapes and maintaining registers for England's most significant historic buildings, monuments and landscapes. They also advise on the preservation of the historic environment, encourage broader public involvement, and promote education and research. They do these things while still caring for Stonehenge and over 400 other historic properties and maintaining the National Monuments Record. The organization also generates income for the benefit of the historic environment. The Heritage has come under attack lately for some of its actions, but at the same time has been lauded for its protection of historic buildings. There are some who believe this protection is the noblest and most worthwhile of all the organization's ventures. These national treasures are 'finite assets' that connect the ages, protect our ancestor's memories and preserve our heritage. Part of Britain's inheritance is all the structures that identify us as Britain. "English Heritage has the task of identifying and protecting thi... This paper will appraise the English Heritage protection system by examining its brief history and its present responsibilities. Along with that aspect, the paper will also show how the Heritage' various policies are perceived by the public. It will critique the current aspects and roles of English Heritage and outline opportunities for reform , the continuing reformation process that was initiated several years ago and continues to take place currently and how those reformations are changing the face of the organization. Also considered in the paper will be the group's various accomplishments, technological advancements in the system and future goals or the organization. Reforming the Organization In 2004, Heritage Minister Andrew McIntosh announced a number of reformation rights for owners of 'period properties'. Theses rights included statutory consultation and a new right of appeal. That these rights had to be announced at all is evidence that the reformation process had to be initiated. There have been many groups and individuals through the years calling for a more open and disclosing organization, but the organization seemed to defend itself by ignoring these calls.A study conducted by DCMS in July 2003 stated the following; "more than four in every five respondents favoured a single unified list of all heritage assets, and almost 100% supported plans to make the listing process more open" (DCMS 2004 pg 2). In considering these group's and individuals calling for the reforms other announcements at the same time concerning the reformation program included the creation of a new 'super